TikTok parent ByteDance has begun selling the video app’s AI to other clients


TikTok parent ByteDance has begun selling the video app’s AI to other clients

According to the Financial Times, ByteDance, the Beijing-based parent firm of video-sharing app TikTok, has begun selling TikTok's AI to other companies (may require subscription). According to its website, the company's new branch, BytePlus, already has clients such as US fashion app Goat, Singapore travel site WeGo, Indonesian retail app Chilibeli, and India-based social gaming platform GamesApp.

The recommendation system on TikTok is a big part of why it's so popular. In other words, the way you engage with the app has an impact on the videos it recommends to you. Last year, the firm revealed how its ForYou feed chooses which videos to offer to a specific user in a blog post. It bases its suggestions on user activities, such as which videos you like, like, comment on, or make; video metadata, such as subtitles and hashtags; and device and account details, such as the device you're using, your language choices, and your location settings.

ByteDance, the parent company of TikTok, has started selling the video app's artificial intelligence to other companies.

According to the Financial Times, BytePlus gives customers access to the recommendation algorithm and allows them to customize it for their apps and consumers. According to its website, BytePlus also provides automatic voice and text translation, real-time video effects, and data analysis tools.

ByteDance and TikTok were among the China-based firms targeted by a series of executive orders issued by former President Trump in the last year and a half, which tried to remove China-based apps from US app stores. In June, President Biden signed an executive order lifting the prohibitions. Despite the Trump administration's push, TikTok topped 100 million monthly users in the United States last year.

A request for comment from ByteDance was not immediately returned on Sunday.

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